I'm a digital anthropologist (yes, it’s a real discipline) decoding the intersection of technology and culture for organisations worldwide. I’ve been in WIRED, Forbes, National Geographic and done over 150 news media interviews around the world, including CBC News National, BBC Channel 4, Arab News and many others. I’ve also delivered keynotes and over 80 speaking engagements.

Much of my work is doing market research, brand reputation analysis, PR crisis analysis of digital spaces and competitive intelligence in digital channels.

My expertise spans Artificial Intelligence (ML, NLP, LLMs mostly), social media, and digital transformation, translating complex technological shifts into strategic opportunities. I've guided UX teams and digital strategies for global businesses, governments, and non-profits. I’m not an academic.

Why subscribe?

If you’re at all interested about the impacts of technology on human societies and cultures, hopefully I will provide some insights. While I have a good sized Medium audience, I’m engaging on Substack. With audience growth I may look to monetize, but for now, my content is free. Feedback and thoughts always appreciated as long as they’re thoughtful and considerate. That whole, do unto others thing…

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